Built for Independent Physical Retailers

Make your physical shelves visible to local shoppers.

Google knows your building's address, but it has no idea what is actually inside your door. When nearby customers search for specialty items on their phones, algorithms send them to big-box chains or delivery apps because your shelves are invisible online.

Claim your free store listing in 60 seconds, then connect your inventory — approve the Clover or Square connection, send your NRS pricebook, or add your items by hand. Your products reach local shoppers and turn online product searches into walk-in foot traffic. Zero delivery logistics, zero commissions.

Add a New Storefront
Free 5-product shelf when you connect
Your store is the fulfillment hub
0% commission on in-store sales

Claim your page. Connect your inventory. See it live.

One path, three steps. Everything past step three is optional — many stores never need it.

1

Claim your page

Two minutes, no credit card. Your hours, phone, photos and a web address you control.

2

Connect your inventory

Clover and Square sync straight from the register, NRS pricebooks upload in a click, and with no POS you can walk items through the item wizard — name, price, variants, photos — or import a CSV you build yourself. You only need the one you have — it unlocks your first 5 products, free.

3

See it live

Products on your page in minutes. On Google in days to weeks — Google sets that clock, not us.

The Local Retail Dilemma

Why local shoppers walk past your store to buy online

Search engines treat physical stores like static pins on a map. When customers search for specific items, they find big e-commerce sites or national chains, even when you have the exact item on your shelf 2 blocks away.

1. The Generic Map Pin

Google, Yelp, and Apple Maps only know your store as a generic category label like "Grocery" or "Convenience Store". They cannot see your unique inventory, imported goods, or fresh items.

Result: Zero product-level search visibility

2. The Displaced Shopper

When a local resident searches for a specialty ingredient, spice, or provision, search engines direct them to Amazon or order via DoorDash at a 30% markup because your stock isn't indexed.

Result: Lost foot traffic and basket sales

3. The Visible Shelf

By claiming your listing and putting your products online, your physical shelves become searchable web pages. Local searchers see your in-stock items and drive to your store to buy.

Result: Real customers through your front door

Every shelf you belong on — not just one dot on a map

Google shows your store as a single pin under one category label. Our directory works both ways: your page exposes every category shelf you qualify for — and each of those shelf pages carries your business. A specialty grocer can surface under African Grocery, International Foods, and Halal all at once, with no extra work. It's presence Google structurally can't give you.

Step 2 — Connect Preview

This is what connecting looks like.

Connect your inventory — Clover or Square sync straight from the register, an NRS pricebook uploads in a click, or you add items in the dashboard: the item wizard walks you through name, price, variants, photos and categories, or you curate a spreadsheet yourself and import it when it's ready — and your first 5 products land on your page like the sample shelf. Pick the items customers constantly call to ask about, or the specialty items chain supermarkets never stock.

Shoppers searching those items nearby see your real prices and an "In-Stock at Store" badge, pointing them straight to your register.

One path is enough: after you claim, connect on whichever you have — Clover, Square, NRS pricebook or manual entry (item wizard, or your own CSV) — and your first 5 slots are free.
Sample shelf above: those five items are illustrative — your catalog replaces them the moment you connect.
Direct in-store foot traffic: Shoppers see the item is nearby and come in to purchase.
Expand anytime: Ready to bring whole aisles online? Every surface carries up to 200 products.

Pick the surface that fits

All three start with connecting your inventory. Your claimed listing is the free gateway — connect once, then choose where your products show up. The rest is a step up from here, not a replacement. Every option works with the register you already run — Clover POS and Square sync your real catalog, NRS pricebooks upload as a CSV, and a register with neither goes in by hand — the item wizard, or a CSV you curate.

Add-ons that run on what you already have

Clover POSSync your real catalog from the register you already runSquare POSSame catalog sync if your register is SquareNRS PricebookUpload your NRS pricebook export — catalog and stock stay in syncGoogle Business ProfileHours, photos & reviews synced to GoogleGoogle Shopping feedProducts on Search, Shopping & MapsReview managementMonitor and respond to customer reviewsCoupons & QR dealsPrint-ready offers that track redemptionsWeekly flyerPublish specials as a shareable flyerSocial postingPost products and specials to social channels
Sell with deposit checkout preview
StorefrontRecommended

Sell with deposit checkout

Platform storefront + checkout

An all-purpose storefront for your store and your products, with deposit checkout built in. Your register stays the fulfillment point — zero delivery drivers, zero commission.

$39/mo

Deposit checkout (Stripe) built in
Branded mobile storefront for your whole catalog
Up to 200 inventory items
Full online payment as an add-on when you want it
0% commission on orders (keep 100% of your margins)
Choose Storefront
Put your products on Google preview
Nearby

Put your products on Google

Third-party (Google)

Stop losing customers who search for specific products like "cassava flour", "halal ribeye", or specialty imports. Your in-stock inventory gets indexed so searchers see you have it today.

$29/mo

Up to 200 products indexed for local search
Item-level "In-Stock Nearby" discovery
Google Business Profile synchronization
Customer direction and phone call tracking
Choose Nearby
Showcase your full catalog preview
Storefront+

Showcase your full catalog

Platform in-house marketplace

The full storefront surface inside the marketplace — your aisles, your prices, your own address. Shoppers browse online and walk in; checkout, a custom domain, and fulfillment are add-ons you switch on when you need them.

$59/mo

Branded mobile web app (installable PWA)
Storefront layouts, options, and your own subdomain
Up to 200 inventory items
Checkout, custom domain, and fulfillment as add-ons
Choose Storefront+

All three modes carry 200 product slots and a platform subdomain. Coupons, funnels, social commerce, wholesale matching, and chatbot unlock on the tiers above.

The Retail Advantage

Your physical store is already the ultimate fulfillment center.

Third-party delivery apps burn millions on gig drivers, dark stores, and refrigerated vans, then charge retailers 25% to 30% of their sales to pay for it. Physical retailers already have a superior model:

Zero Extra Rent or Storage

You already pay rent for your storefront, electricity for your coolers, and wages for your staff. Your shelves are already stocked and ready.

The Shopper is the Delivery Driver

When customers see your item online, they drive to your store, pick it up at your counter, and transport it home for free. Zero driver delays or damaged goods.

Basket Expansion at Counter

When a customer comes through your doors to buy the specific item they found online, they browse your aisles and add 2 to 3 more items to their physical basket.

How to claim your listing in 60 seconds

No credit card required. Claiming is free, fast, and gives you instant control over your presence.

1

Find Your Store

Search by business name or address in the public directory to locate your pre-seeded place page.

2

Confirm Ownership

Verify with a quick phone or email code. Your verified badge is activated immediately.

3

Connect Your Inventory

Clover or Square connection, NRS pricebook upload, or items you add yourself — the item wizard or a CSV you build. Your first 5 products appear on your page right away.

Ready to bring your physical shelves online?

Find your store's place page now. Claim it in under a minute and start capturing the local customers already searching for what is sitting on your shelves.

Add My Store